Privacy and Content Policy

At Daybell & Choo, we are dedicated to safeguarding your privacy and ensuring transparency in how we collect, use, and protect your personal information. This policy outlines the data we collect, how it is used, and your rights, as well as the role of AI tools on our website.

1. Collection of Your Personal Information

We collect the following information to deliver tailored eye care services:

  • Basic Information: Name, date of birth, contact details (phone, email, address).
  • Health Information: Current and past health details, medication history, and examination results.
  • Lifestyle Information: Relevant details to ensure we provide the most suitable products and services.
  • Payment Information: Bank details (for agreed Direct Debit payments).
  • Third-Party Information: Associated records from other healthcare professionals related to your ongoing care.

2. How We Use Your Information

We use your information to:

  • Provide personalized and high-quality eye care services.
  • Send reminders for appointments and follow-up care.
  • Recommend products or services relevant to your needs.
  • Respond to your queries or concerns.
  • Process payments (e.g., Direct Debits).
  • Collect feedback to improve our services or offer trials for new products.

3. Storage, Processing, and Retention

Your data is stored and processed securely by Optix Software Ltd in their UK facilities, certified to ISO27001 standards. Payment details are processed securely via Adaro for Direct Debit transactions.

We retain your information only as long as necessary to provide services and maintain records for tax and legal purposes.

4. Sharing Your Personal Information

We may share your data under specific circumstances:

  • With healthcare professionals, including the NHS, to support your care.
  • With external agencies (e.g., the police) for the prevention of fraud or criminal activity.
  • With insurers if a claim is made or if our business is transferred to a third party.

5. Your Rights

You have the right to:

  • Access Your Information: Request details of the personal information we hold.
  • Correct Inaccuracies: Request updates to inaccurate or incomplete data.
  • Request Data Erasure: Ask us to delete your data where legally permissible.
  • Update Communication Preferences: Opt out of marketing communications or restrict contact to clinically necessary messages.

To exercise these rights, contact us at info@daybellchoo.co.uk.

6. Use of AI Chatbots

Our website features AI-powered chatbots designed to assist with:

  • Troubleshooting common eye care issues (e.g., dry eyes or contact lens concerns).
  • Answering frequently asked questions about our services.
  • Guiding you through appointment booking or product inquiries.

Important Note:
The chatbots are not a substitute for professional medical advice or care. Any guidance provided should be double-checked, and critical decisions regarding your health should involve consultation with a qualified optician or healthcare provider.

7. Use of Cookies

We use cookies to enhance your experience and analyze website usage. These cookies help us:

  • Understand website performance and visitor behavior.
  • Improve functionality and customize your experience.
  • Provide embedded services like videos (via YouTube or Vimeo).

Managing Cookies:
You can control or delete cookies through your browser settings. For detailed instructions, refer to your browser’s help section:

8. Privacy Policy Updates

We may update this policy periodically to reflect changes in our services or legal obligations. The most current version is always available on our website.

Contacting Us

If you have questions or concerns, please contact us:

Last Updated: December 2024